Personal Branding from the Inside Out Workshop

Written by Trang Tran, JCI London member 

JCI events always provide me with a lot of essential knowledge and skills for my work. In the latest event, it was really useful for me and other participants to learn about Personal Branding. The event was co-presented by two well-known speakers - Malcolm Levene and Jorgen Sundberg. Hence, it did draw a lot of attention from both JCI members and external ones.

The seminar room was full of people when I arrived. It was started by the introduction of Malcolm and Jorgen about their experience. I was really impressed when listening to their broad and wide experience. Malcolm - a previous Personal Branding coach to Tony Blair and adviser to the Head of Production at the White House - has been a Personal Branding coach for 20 years. At the same time, Jorgen - a social media and branding specialist - helps position people for career and business success via Outer Personal Branding. With such a deep experience, they gave us a very profound picture of personal branding and practical suggestions on how to build our own brands.

The event was integrated with many interactive activities which enabled us to develop and position ourselves on our own brands. In the first session, we started by exploring structures and definition of Personal Branding Statement which represent ourselves in the public. Then Malcolm went through all inner and outer brands to make us understand the important components of our reputation. Followed up in the second session, Jorgen gave advice on how to use social media to develop and position the brand, specifically on Twitter and Linkedin. Some measurement tools of personal brands were also recommended. The talk was very well-structured, allowing us to easily remember all the necessary tactics and put them into practise right away. Although it was only for 2 hours I did learn a lot about my personal brand, and I believe most of us there did come up with our own personal branding statements in the end.  Finally, the most important thing I learnt from Malcolm and Jorgen is: "Be Yourself - everyone else is already taken"

Some participants also shared their thoughts about the Personal Branding event:

Rafael (Development Manager, MKG Hospitality): "It was a very interesting presentation with a lot of food for thoughts. It made me think that maybe it is useful for an individual to do as some companies do to build a brand. I think what they said about the fact that if we don't build a brand for ourselves the world will build it for us is true. It encouraged me to go and read some books about EQ. It encouraged me as well to get more involved in social media like for example Google + and Tweeter".

Alexandra (freelancer): "Great presentation, very informative and thorough, left me with the idea that if you want to succeed- become a brand manager of yourself."

For those who attended the event, you can download their presentation here: http://www.slideshare.net/jorgensundberg/personal-branding-taster-seminar-at-jci-london-chamber-of-commerce

If you have missed the event, no worries! Malcolm and Jorgen have their upcoming workshop listed at http://personalbrandingfromtheinsideout.com/. They also have a gift for JCI members. If you tap in the discount code 'jcilondon', you would get a 20% discount of the full price. You can't get much better than that!